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Applying Negotiation Skills During The 5 Stage Process To Achieving Lucrative Deals In China
1. Negotiation goal
For many the aim of negotiation is a substantive result and material gain. In China the transaction is all about the relationship and there is no other method to succeed in doing trade than through a close alliance, so consider investing a lot of time in this pre-negotiation phase.
The aim of negotiation is not the signed agreement and unforeseen events are resolved through the relationship; the contract is more a sign of the meaning to do business together than a legally binding record. Trust is the foundation of the contract and the fact that you have signed a contract does not actually imply that the transaction is sealed; it implies that an alliance has been recognised.
2. Negotiation approach and communication style
The Chinese negotiation approach is one of collaboration and problem solving whilst still fixed on profit.
The communication approach is expressed by using titles, following protocol and being highly respectful and alert in discussions. Always start with a formal approach, using first names and an informal style is risky and can be viewed offensive and viewed as an insult.
When you negotiate, read between the lines to ascertain the exact meaning. It is unusual to hear a direct no and you will more likely be told "it is difficult" which in fact does mean that you have no chance of success. Do not expect to receive direct clear replies, because you will try to fix something that "is difficult" when in fact it can't be fixed.
3. Time perception
A lot of time is spent in developing a relationship which is a symbol of respect and which is expected to be reciprocated. For Westerners time is sacred and the Chinese usually take advantage of this fact. Preparation is therefore vital, create alternatives and let the otherside know that they are is not the only party who can walk away from the table. Do not forget that "tomorrow" or "next week" often doesn't literally mean the following day or week; instead this could mean "in the future".
4. Negotiation style
What for most Westerners may appear to be innocent mingling is in fact their way of collecting information.
Chinese negotiators are well versed in the art of positioning & framing, the intricacies of pricing and the use of delays as a negotiation tactic. They have good negotiation skills and will often use negotiation tactics to humiliate or shame the other party in order to create stress and gain the upper hand. Take the blame if a problem arises whether you are responsible or not and do not react with disrespect.
Your entire team is advised to attend the meetings and it's very important to arrange for someone with a position of authority within your business to make the introductions and to escort you during meetings. Without obvious official support, you will be sending out the wrong message about how seriously you view the negotiations.
5. Team based negotiations
The Chinese almost never negotiate unaccompanied. It is not always clear who the manager is and who has complete authority to decide matters. Although decisions are made by consensus, there is usually one leading authority who may not be very involved during negotiations. Gain the attention of their senior negotiator and direct your most persuasive and logical discussions towards him. The rest of the team usually plays the role of an advisory body.
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